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In advertising and marketing, it's all about understanding the brand essence and translating messages in such a way that they also have an impact on the target language audience. Ideally, specialist translators adapt texts and slogans in such a way that the brand message can be experienced unadulterated in the target country.
The translation of an advertising slogan, a product name or a marketing concept requires not only profound language skills but also great sensitivity. A linguistic misstep can not only be extremely embarrassing for a company, but can also damage its image and be very expensive. Comprehensive crisis management is often necessary after such a breakdown. In the automotive industry - but also in many other sectors - there are numerous examples of brand names that provoke unintended reactions ranging from ridicule to offense in different languages. If a name is not translated, it may have a different meaning in another language. What is a harmless, memorable abbreviation in German, for example, can become an actual word when pronounced in French - with a questionable meaning. To prevent this from happening, correct localization is the be-all and end-all in the advertising industry.
We have over 720 specialist translators available for the advertising industry alone. Our translation professionals generally have several years of professional experience in the industry for which they translate and usually live in the country of the target language. They therefore quickly recognize whether a brand name or a slogan leads to misinterpretations in other languages or cultures. Our language experts are always up to date in both technical and everyday language and treat your advertising texts to be translated with the appropriate sensitivity and specialist knowledge.
Today, our clients' messages are disseminated cross-media and reach millions of people within seconds via a wide variety of channels. Every medium has its very own form of expression in every foreign language: a post - a maximum of 300 characters long depending on the platform and therefore a challenge in itself; an advertising message - formative and effective, but not easy to translate; a press release - informative and easy to read. With a keen sense for the media-specific requirements of your language, our specialist translators will impress you every day and communicate your marketing messages accurately and accurately across all media.
Toptranslation successfully supports the marketing departments of medium-sized companies and global corporations. We are also a permanent partner of some of the world's most renowned advertising and PR agencies. We also realize time-critical requirements or translations into rare languages without additional effort and at the highest linguistic level.
