Today’s tourists are demanding and tend to look for their travel preferences online. They trust ratings, reports, images and videos. Information is not enough: They crave entertainment. And entertainment alone will prompt them to like and share the things they find. Communication needs to be direct, quick, authentic and transparent. Up-to-the-minute travel information, shared on social or service media, is important – particularly now, when political unrest and climate change can quickly put paid to the best laid travel plans.
We receive these kinds of reports quite frequently as particularly urgent translation jobs that need to be handled simultaneously in a large number of languages.
We work with over 580 specialist translators around the world to satisfy these ambitious standards in the area of tourism alone. This organization makes us reliable partners for translation projects around the clock.
As well as speed, an intercultural approach is also important in the tourism sector. Travelers want to be addressed in their own languages when they are on holiday – and what’s even more important: They prefer to book their offers in the language they understand best: their own. This is what makes correct translations and the localization of your website and its range of information so essential. We translate your content with expertise, experience and a keen eye for the details.
Many of our pro translators for the tourism sector have many years of experience working as marketing experts. This way you can be certain they will get just the right emotional message across to your target group: They adapt the style and form of your marketing materials to suit the destination’s particular cultural specificities. We also use modern CAT tools (computer-aided translation tools) to ensure that your international presentation remains consistent with your corporate terminology – regardless of the language.
We use our specialized technology to ensure that managing your foreign-language content costs you as little effort as possible: You can use our API interface to order translation jobs without ever having to leave your system. The finished translations are then delivered in precisely the right format to match your system. Simply click on the text to start re-import.
And the best thing about this method is that the translations end up right where you need them, and in exactly the format you require. This solution makes managing your multilingual content as easy as pie.
“It was important for me to work with an agency that has extensive experience in the field of tourism, and that is certainly true of Toptranslation.”
Lexical exactness is not the top priority in advertising and marketing. The ‘touch and feel’ are far more important in these industries.
We make sure that you get the message across to your international target group precisely the way it is meant. Specialist translators, all of them native speakers, localize your texts to suit the particular linguistic characteristics of each language area.
Maybe you are looking to address a target group (in a foreign language), but don’t yet have a text? We can help!